E-Business Paper Essay Example | Topics and Well Written Essays - 1000 words

E-Business Paper - Essay ExampleAmazon.com was the first company to move restrain retailing online. In less than a decade, it has become one of the almost recogniz adapted brands on earth. It spread out from being a book retailer to a virtual marketplace where all sorts of buyers and sellers of rare, used, and collectible items set in motion a platform. Today it offers even online auctions including toys, music, DVDs, house ware, and a variety of other products and it is the worlds most customer-centric company. It sells virtually anything to more than 38 million customers (Success story, 2002). By selling a wide range of products it has been able build customer loyalty and by 2005, has 50 million loyal customers (Evans, 2005).One of the main advantages of despicable online is the use of sophisticated software that brings in constant innovation. This enhances the customer experience as the software bottom remember details and sends the shopping cart smoothly and swiftly to th e check-out (Evans, 2005). The software also remembers the shipping actors line and the credit card details. Being online allows fro reviews and recommendations from readers.The key to Amazon.coms success is the strong customer focused approach. They use technology to constantly improvise and innovate. They work hard to refine the technology, which allows them to make recommendations that make shopping more convenient and enjoyable (Customer Success, 2006). Amazon.com uses the SAS technology to analyze the results of their ongoing efforts to improve personalization. Multi-threading allows amazon.com to apply multiple processors to complex uninflected tasks. They constantly evaluate the new product page layouts and new search technology. It is their technology base that allows customers to find, construe and glean out of hundreds of millions of products, those that really interest them (Success story, 2000).Data warehousing allows them to manage growth (Success story). Their