Agenda-Setting Assignment

fifth of November 2012 Agenda-Setting Assignment In agenda-setting news outlets act as gatekeepers of information. Policy agenda is when the media sets their own agenda found on issues that they depend are the most important. And when they decide on these most important issues, they give them the highest importance. The media highlights authentic aspects be typesetters case they believe that these aspects are what we should know and if there is something they dont mention, then thats something that according to them, we shouldnt know whether for our benefit or theirs.Despite the simplicity of creating an agenda, e very(prenominal) incompatible news outlet has a divergent agenda, based on their interest or what they believe to be our interest. Something important nonwithstanding to bear in mind is that, even though the media draws our attention to certain issues, they tint tell us how to think slightly them at the end of the day, how you perceive an issue depends on you. T o give examples on how otherwise agenda-setting brush off be utilise, I will talk astir(predicate) two different news sources, an independent one(a) and a national one.As a national news outlet I will talk about CNN. CNN (Cable News Network) is both Americas first news channel as well as the first channel to offer 24-hour coverage. CNN in the United States is some cartridge clips described as CNN/US to split up the American Channel from the International one. CNN/US was founded by Ted Turner in 1980, and since then has been one of the humanss stellar(a) news outlets. The single-handed is an independent, British, morning newspaper owned by Alexander Lebedev with Chris Blackhurst as the current editor in chief.The Independent was first launched in 1986 and holds the title as UKs youngest daily newspaper. To analyze different agenda-settings, lets sympathetic face at two similar news items reported in both of these newspapers and compare their similarities and differences. permits final payment the picking of Egypts new pontiff as one news reputation. both news outlets reported the story completely different. CNN told the story in a very short oblige that focused primarily on the fact that Christians in Egypt are a minority.If one were to analyze this denomination on the terms of Salience and Priming, one would notice very interesting facts. Firstly its very intelligible that CNNs priority is not to talk about the new pope, since he is hardly mentioned finishedout the replete(p) article. Instead the article focuses on the terms Christians. The fact that they are a minority is mentioned several times. They likewise mention that according to a few forums made, the Christian population in Egypt is between 5 and 9%. The church bombing attack that took place in January killing 21 people was also stated.However nada is mentioned about the ceremony itself other than that a blindfolded boy picked one of the three potential popes through picking his name from a crystal bowl. Egypts former pope is also mentioned. His date and cause of death are also cited. In terms or Framing, it is obvious that CNN has given this story a big importance as it was in the Top Stories section. However the lyric poem used dont really talk about the way out itself but rather inform us about Christians in Egypt. Despite the fact that this event wasnt in The Independents top news list, they gave the story a bigger importance.The article was a visual modality longer than in was in CNN and more significantly it focused on the event itself. They talked about the young boy who had to pick a name, about the thousands of cameras that were there, and about how big of an event this was for all 8 million Christians in Egypt. They also quoted many people that state that how important finally having a new pope meant to them and how because of Egypts current difficult political status, its good to be in possession of a figure that represents faith and hope.I n terms of salience, priming and framing no words were repeated and the articles priority was to display how significant this event was for many people all around the world. This is honorable one example of how differently news outlets can report similar stories. Lets look at Superstorm blond as some other example. conflicting the choosing of a new Pope in Egypt CNN gave this story a lot of attention. Several articles were written with several images displaying just how big of a disaster has happened.They mention the difficult time that these people are having to go through not to mention that right now there is another major event happening in the U. S, the elections. Not only are these people fresheting with the vent of their homes and lack of electricity but it also seems that another storm will hit New York and Yankee New Jersey by Wednesday. The weather has decreased suddenly and according to Meteorologists it will continue to drastically decrease. Many people say tha t it is a very difficult time for these American citizens that have to deal with so much at once.However it is also mentioned how construction work has immediately begun and how many have started working in the 9/11 ground zero sight that has been destroyed by the flood. Although they mentioned the same facts, The Independent, took a different approach in reporting the story. Firstly they mentioned the state governor Andrew Cuomo and how he is trying to quick solve all of the problems that have suddenly arisen, such as the cold weather and lack of electricity hence lack of heat. There is also a problem with the lack of fuel and the inability to persuade back-up generators.The difficulty of ho utilize and how many are living in homes that are uninhabitable, is also a massive problem. Furthermore the article goes on to say that with this new approaching storm, the anger towards the government has increased, expression that they are moving too slow. The articles main priority is to mention all of the problems the people are facing and how the government isnt very responsive. Words such as fear, anger, threat, struggling are used to display just how drastic of an event this is. Overall, the article is very informative and states clear information without using any repetition.I think by now its clearly obvious that each news source has a different agenda and a different way of reporting a story. The reason behind that varies. ahead I mentioned the storm that took place in America, I mentioned a different neutral event. CNN would obviously have more interest in the storm since its a national event. Therefore I chose an event that both news outlets arent directly related to Egypt picking their new pope. What I noticed however was extraordinary. CNN talked about it very generally.They didnt mention any details of the event itself and rather focused on the terrorism attacks that have happened with the intention of hurting Christians, the countries minority. They seemed to report the story in such a prejudicious way instead of saying how beautiful and important this event was. The Independent on the other contribute reported the story in a wonderful way. They said how important choosing a new pope was for the Christian population. They also said that how this event brought peace, joy, hope and love to many people around the world. Lets look at the storm as our second issue.Because CNN is directly nationally- involved in this event it reported it very differently. It spoke about the difficult times that many are facing, bearing in mind that presidential elections are soon. They also mentioned how construction work has begun to take place quickly. On the other hand The Independent mentioned the lack of response from the government and how many citizens are afraid and arent sure what to do next. Unlike the previous story where CNN was slightly negative while The Independent reported the story as a positive event, now its the opposite.However due to both news outlets orientation its understandable. I mean how would CNN a national news outlet criticize their government for responding to the crisis too slow? It just wouldnt stimulate sense. Thats why we should play close attention to a news sources orientation because they usually score their agenda based on it. Based on their orientation and funding there are things they can and cant say thats why every news outlet reports news differently then others. Through this, I believe that we should learn to be an active audience.We shouldnt just narrow down ourselves to one media source, because that one source can be reporting news based on its agenda, and not on what we, the audience, need to know to create an informed decision on what to think about the event taking place. Furthermore we should not let a media outlet tell us what to thing we should take the information, and create our own opinion about it. Because at the end of the day were all human beings and we have th e right to think in whichever way we see to be right. Sources * http//www. independent. co. k/news/world/africa/egypts-ancient-coptic-christian-church-chooses-a-new-pope-in-elaborate-ceremony-8280938. hypertext mark-up language * http//us. cnn. com/2012/11/04/world/africa/egypt-coptic-pope/index. html? hpt=wo_c2 * http//en. wikipedia. org/wiki/CNN * http//en. wikipedia. org/wiki/The_Independent * http//us. cnn. com/2012/11/05/us/tropical-weather-sandy/index. html? hpt=us_c1 * http//www. independent. co. uk/news/world/americas/temperatures-approach-freezing-as-another-storm-looks-set-to-hit-new-york-in-the-wake-of-superstorm-sandy-8282360. html